When Mara Smith launched Inspiro Tequila in 2021, she saw how premium tequila was typically marketed to consumers. More specifically, she noticed how brands weren’t focusing on women who are looking for premium, additive-free tequilas that are approachable and easy to drink.This is despite the fact that in 2023 to date, women make up just over half of the share of tequila sales.

“We’re focused on the consumer who is generally overlooked and show that in everything from our packaging to our taste profile, our messaging, and being women-owned,” says Smith. Inspiro also financially supports and mentors other female founders and entrepreneurs through its Purple Bicycle Project initiative. “Retailers care about having diversity on their shelves and bringing a female perspective to the industry, and we’re distilled, owned, and led by women.”

The interest in women-owned brands is growing. The share of total sales of women-owned brands grew 16 percent year-over-year from 2021 to 2022, while the number of women-owned brands grew one percent in the same time period and women-owned SKUs increased by over four percent.

It’s also an exciting time to be a tequila drinker as interest in high-quality, premium tequilas has grown exponentially in recent years. It doesn’t show signs of slowing, either.

The reposado subcategory is an especially bright spot within tequila. Reposado tequila makes up a 29 percent share of the tequila category so far in 2023, compared to 27 percent at the same time in 2022. 

After bringing Inspiro’s blanco tequila to market, Smith saw an opportunity to innovate with a new reposado called Rosa. It’s the first reposado tequila aged in rosé wine barrels, and has a rose gold color and sweeter flavor profile that all come naturally from the barrels. With a rich body, on the nose we encountered toffee, vanilla, and white chocolate balanced with distinctive fruit and honey notes. The taste was of fresh cooked agave married with sweet and complex flavors of vanilla, red berries, nuts, and roasted pineapple. The finish was light, silky, and long lasting.

Inspiro Luna Blanco is meticulously crafted from only the finest 100% Blue Weber Agave and then rested in American oak barrels for a lunar quarter to create a uniquely smooth tequila that will elevate your cocktail or is delicious simply sipped on its own. We delighted in cooked agave, vanilla, dried cherries, and basil; on the palate: cooked agave, light vanilla, sweet lemon, caramel, mint, grapefruit. Visit inspirotequila.com.