Obvious Wines: Because you shouldn’t need a PhD to drink wine


Obvious Wines is a new collection of wines from sustainably farmed vineyards that addresses the emerging popularity of estate wines at accessible price points. Through its proprietary use of descriptive and distinctive labels, consumers are introduced to an ego-friendly snob-free wine experience while developing their palates. Obvious Wines was founded in 2018 by Brice Baillié, a native of Champagne, France. The company is headquartered in Venice, California.

Obvious Wines collaborates with family-owned wineries in France, California, and Chile to create 100% Estate-grown, sustainably-farmed, and vegan wines that are also sold at affordable price points. Created by reformed “wine-snob” originally from Champagne, France, founder Brice Baillie noticed a gap between an overall growing interest and love for wines, yet high level of intimidation towards selecting and discussing wine. In true entrepreneurial spirit, Baillie moved to California in 2015 to grow his knowledge of the wine industry and cultivate a deeper appreciation for American wines. As his knowledge grew, he eventually left his executive finance position at L’Oréal and started Obvious Wines full time in 2018.

The company has added two new wines to its existing portfolio in Q1 2019 for a total of five wines. The two new wines include:

No4 Rich & Oaky Chardonnay: Estate grown and bottled at Miller Family Wine Company in Santa Maria, California. Aged on French Oak. Vegan. $18 retail.
No5 French & Bubbly Sparkling Wine: Grower Crémant from the Loire Valley, France. Extra Brut. Vegan. $25 retail.

The initial Obvious Wines offerings include:

No1 Dark & Bold: Estate grown and bottled at Broken Earth Winery in Paso Robles, California. 51% Cabernet Sauvignon, 49% Merlot. $18 retail.
No2 Bright & Crisp: Estate grown and bottled at Villebois Winery in Loire Valley, France. 100% Sauvignon Blanc. $18 retail.
No3 Light & Lively: Estate bottled by Trasiego Winery in Chile. 78% Pinot Noir, 22% Tempranillo. $18 retail.

The collection is currently available at more than 170 retailers and restaurants throughout Southern California and online at http://www.obviouswines.com. Obvious Wines has a 90% rate of recurring orders which reflects consumer enthusiasm and retailer support.For more information, visit http://www.obviouswines.com.

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