SWEDISH FISH® PARTNERS WITH TERRACYCLE® TO LAUNCH RECYCLING PROGRAM: Consumers Can Enjoy the Sweet Taste of SWEDISH FISH® Candy and Recycle the Packaging for Free

SWEDISH FISH®, the #1 fish shaped candy brand in the US*, has partnered with international recycling leader, TerraCycle® to offer consumers a free, easy way to recycle their SWEDISH FISH® packaging. In addition to disposing of the brand’s packaging in an environmentally conscious way, every shipment of SWEDISH FISH® packaging waste sent to TerraCycle earns collectors points that can be that can be used for charitable gifts or converted to cash and donated to a non-profit, school or charitable organization of their choice.

ENTREE loves Swedish Fish candy–it’s soft and chewy and tastes like fruit. Fans have long debated the flavor of this vegan candy, with some insisting on cherry, others suggesting blackcurrant, and still, others proposing fruit punch. One popular theory is that fish gummies taste like lingonberries (also known as cowberries), a bright red berry used in Nordic and Baltic cuisines. In addition to the original red, the candy comes in yellow (lemon flavor), green (lime flavor), purple (grape flavor), and orange (you guessed it). There are two sizes of Swedish Fish: mini (1 1/8-inches long) and regular (two inches long).

Through the recycling program, consumers can now send in SWEDISH FISH® packaging to be recycled for free. Participation is easy: simply sign up on the TerraCycle program page https://www.terracycle.com/en-US/brigades/swedish-fish and mail in the packaging waste using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products.

“The SWEDISH FISH® brand is giving their consumers the unique opportunity to responsibly recycle their candy packaging,” said TerraCycle CEO and Founder, Tom Szaky. “Participants in this recycling program can have fun and enjoy their favorite sweet treat.”

The SWEDISH FISH® Recycling Program is open to any interested individual, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.

“We’re excited to start this partnership with TerraCycle for our SWEDISH FISH® brand. As part of Mondelēz International, we are on a mission to lead the future of snacking by creating snacks the right way for both people and planet to love. We’re continuing to make progress and scale our efforts to deliver meaningful change.” says Mondelēz International Associate Director Equity Candy, Mili Laddha.

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