As the eyes of the sporting world turn to Manhattan, The Pierre, A Taj Hotel, New York is preparing to host the season’s most anticipated US Open social event. 

On Thursday, August 27, 2026, the  The Pierre will be transformed into a vibrant tennis oasis for the annual “Smash Bash.”  This high-energy extravaganza blends the thrill of professional athletics with storied sophistication, offering guests an intimate evening with two of the tour’s most electrifying top-ranked stars, including Alexander Bublik, the Kazakhstani World Top 10 player, and Anastasia Potapova, the Austrian professional tennis player, former Junior World No. 1 and 2016 Wimbledon Girls’ Singles Champion.  The New York Observer is the Official Media Sponsor for the event.

From 5:30 PM to 8:30 PM, The Pierre will offer fans unparalleled access to the world’s best players in an atmosphere of refined excitement. The evening features chef-curated tennis-themed culinary stations, a premium wine bar, and signature custom-crafted cocktails. Guests will have the rare opportunity to pick up a paddle and challenge the pros to a game of table tennis, with the chance to walk away with coveted signed memorabilia from the stars themselves.

“Smash Bash has become a cornerstone of the New York tennis calendar, providing a unique bridge between the fans and the game’s biggest personalities,” says Spiridon Sarantopoulos, Senior Vice President, Operations, USA and Europe, IHCL. “By introducing a dedicated luxury stay package, we are offering an even more immersive way to experience the glamour of the tournament through the lens of Taj hospitality.”

New York’s Ultimate Tennis Season Experience:

For the first time, The Pierre is debuting an exclusive hotel package designed for the ultimate tennis enthusiast. Ideally located moments from Central Park and within easy reach of the USTA Billie Jean King National Tennis Center, the package includes:

• Up to 20% savings on stays of three nights or more.
• Daily breakfast for two at Perrine.
• A $100 hotel credit redeemable at Perrine or Two E Bar & Lounge.
• A personalized tennis-inspired welcome amenity and an exclusive limited-edition Pierre keepsake
• Personalized Les Clefs d’Or concierge services
• Preferred tournament ticket procurement assistance and luxury transportation to the matches (available upon request; cost not included).
• The exclusive opportunity to purchase access to the Smash Bash celebration.

Hotel guests can also enjoy appearances by leading personalities and special guests, an opportunity to network with tastemakers, media, athletes, influencers and VIP guests and for an extra charge, live entertainment in Two E Bar and Lounge, signature cocktails, and lite bites.

This is more than just a party; it’s a front-row seat to the prestige of the tennis world, set against the timeless elegance of Manhattan’s most iconic hotel.

Tickets for Smash Bash are $175++ are available by calling Perrine 212-940-8185, emailing ReservePerrine@tajhotels.com or on perrinenyc.com.

With limited availability and high demand, tickets are expected to sell out quickly.

For room reservations and more information on the “Ultimate Tennis Season Experience” package, please visit www.thepierreny.com or contact the hotel’s concierge.

About The Pierre, a Taj Hotel, New York

A New York icon, The Pierre, A Taj Hotel, New York continues to set the standard for timeless elegance and unrivaled hospitality in New York City for more than 95 years. Situated on Central Park, The Pierre has remained a landmark treasured by visitors and New Yorkers alike since opening in 1930. The hotel’s 189 rooms, 49 of which are suites, offer classic design with couture touches, abundant natural light, and high ceilings. First‐rate amenities include white‐gloved elevator attendants, and a Les Clefs d’Or concierge team. Exquisite entertaining is synonymous with The Pierre, and its opulent reimagined Grand Ballroom, Cotillion Room, and Rotunda continue to host New York’s most unforgettable events, while chic, multi‐functional meeting rooms welcome private gatherings, from intimate closing dinners to annual shareholder meetings. The Pierre’s robust food and beverage program boasts gourmet room service, and a bespoke cocktail program in the Two E Lounge, seasonal fare with outdoor seating at signature restaurant Perrine and indulgent cuisine in the whimsical Rotunda. Follow The Pierre on Instagram, Facebook, & X, @thepierreny.  http://www.thepierreny.com