Fairmont Hotels & Resorts has unveiled a new spirit partner across North America, Tequila Los Azulejos. A leader among ultra-premium tequilas, the award-winning brand will be featured at select bars and restaurants at more than 20 Fairmont hotels throughout the United States and Mexico by end of 2016, with additional expansion across Canada, Bermuda and Barbados in progress for 2017. Fairmont Hotels & Resorts is Tequila Los Azulejos’ first and exclusive major hotel partnership.
“The foundation of Fairmont’s bar program is around using only quality ingredients to create well thought out, balanced cocktails,” said Brett Patterson, vice president, food & beverage, Americas. “From their hand-painted artisan bottles to the exceptional flavor, Tequila Los Azulejos shares Fairmont’s commitment to outstanding integrity, quality and craftsmanship. We are thrilled to welcome one of the highest regarded tequilas in the world as the newest addition to our esteemed collection of spirit partners.”
All of Los Azulejos’ famed tequilas start with 100 percent Blue-Weber agaves sown in the low-lands of Jalisco, near the town of Tequila, and grown to full maturity over 10 years, as compared to the 3 to 5 year life span of lower quality tequilas. Only the best agaves are hand-selected and cooked in traditional brick ovens, perfectly toasting and caramelizing the sugars of the plants, which are then crushed and pressed to extract the sweet agave nectar and placed in stainless steel holding tanks for 48 hours for fermentation. The product is then double-distilled, discarding the first and last 40 percent of the run, as compared to 20 percent for most brands, thus preserving only the “heart” of the run, for the purest alcohols.
We recently tasted Tequila Los Azulejos at the spectacular Fairmont Scottsdale Princess and are enthusiastic about their excellence. First the resort—never have we seen such a talented, motivated team working so hard to produce an extraordinary experience. This resort has it all: championship golf, crystal clear pools galore (one with a white sand beach), fine dining restaurants, lagoons, boutiques, top notch spa, fitness center, waterfalls, and a total commitment to outstanding food, spirits and wines. Accommodations definitely are five-star. Tequila Los Azulejos is on the same level of excellence as the resort: unrivaled quality.
Most Fairmont hotels will be serving the brand’s “masterpiece,” Tequila Los Azulejos Añejo, which is aged for approximately 30 months in fine French oak barrels, far beyond the industry standard of one year, giving it a golden yellow hue, rich complexities in flavor, and sophisticated smoothness and aroma. Tequila Los Azulejos Añejo is packaged in authentic clay bottles which are hand shaped, baked and painted by master artisans from the Puebla region of Mexico, in the traditional style of talavera pottery and talavera tiles, known as Azulejos, the company’s namesake.
Fairmont’s alignment with Tequila Los Azulejos builds on the brand’s continued commitment to shaping and sharing its cocktail culture, delivering world class spirit offerings such as Classics. Perfected., the innovative new global cocktail program Fairmont unveiled in late 2015. In winter 2016, the brand will partner with its Classics. Perfected. Fairmont Tastemakers to release a series of new packages, events and a selection of specially curated barware products at Fairmont Stores in North America.
Fairmont Hotels & Resorts connects guests to the very best of its destinations worldwide, providing travelers with memorable travel experiences, thoughtful and attentive service and luxury hotels that are truly unforgettable. Each Fairmont property reflects the locale’s energy, culture and history through locally inspired cuisine, spirited bars and lounges and distinctive design and decor. With more than 70 hotels globally, and many more in development, the Fairmont collection boasts some of the most iconic and distinctive hotels in the world. This extraordinary collection includes The Plaza in New York, The Savoy in London, Fairmont Grand Del Mar, Dubai’s Fairmont The Palm, Fairmont Peace Hotel in Shanghai, Fairmont San Francisco and Fairmont Le Château Frontenac in Québec City. Fairmont is part of AccorHotels, a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,600 of the finest private homes around the globe. For more information or reservations, please visit fairmont.com.
About Tequila Los Azulejos
Tequila Los Azulejos is the leader among ultra-premium tequilas in several categories; the brand’s history, agaves, production process, amazing tequila, and beautiful bottles set Los Azulejos apart from every other spirit on the market. The name, Los Azulejos, refers to the hand-painted Talavera clay tiles which decorate many interiors and exteriors of Mexico’s historical buildings, homes, and haciendas for over 500 years. Loz Azulejos pays homage to Mexico’s beautiful culture with the many talented artisans who create the brand’s hand-blown glass bottles, hand-painted Talavera clay bottles and finally the exceptional hand-crafted tequila.