Genever: America’s lost European spirit


Genever is America’s lost European spirit and rapidly growing in popularity today. Everywhere we go, we see top mixologists pouring genever to resurrect classic cocktails of a bygone era or infuse their own imaginative drinks.

Known as “Dutch gin,” genever or jenever has been a mainstay in the European Lower Countries since the Middle Ages and goes by a wealth of names which is fitting for this versatile spirit that boasts a rich array of flavor profiles. Genever is the historic precursor to gin, and most easily described as a whisky-lover’s gin or a gin-lover’s whiskey. The Category of Genever is protected by the European Union and has a Protected Designation of Origin (PDO) which comprises the Netherlands, Belgium, and small adjoining parts of Germany and France, respectively.

Although the World Wars and Prohibition drove genever into near obscurity, clever bars have revived it in recent years inspired by demand for both vintage recipes and ever-more creative cocktails.

Artisanally crafted in batches with unique blends of malt spirit, juniper berries and other botanicals, each recipe translates to a new journey of taste discovery for the palate. Your options are limited only by your imagination.

One of our favorite genever cocktails is the Martinez, made with 2 dashes of Curacao, 2 dashes of Angostura bitters, 1.5 ounces of Italian Vermouth, and 1,5 ounces of the genever of your choice. Stir, serve and enjoy.  We recommend the following superb genevers: Bobby’s Schiedam Jenever, Rutte Old Simon Genever, Bols Original Genever, De Borgen Old Style Genever and Notaris Bartenders Choice Rome Edition.

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