Made in France from up-cycled silks and natural fibres, CRUZ&PEPITA presents a curated collection of timelessly styled coverups, day-to-night dresses and cruise-worthy separates. Lightweight, easy-to-pack and easy-to-wear, the line is remarkable for its simplicity and anti-fast-fashion ethos. Keeping production in France is essential to founder, Pepita
Diamand, who strives to preserve and celebrate the savoir-faire of her adopted home. Originally from Toronto, Canada, Pepita is a former fashion journalist and online luxury entrepreneur. CRUZ&PEPITA
is available online and in select resort hotel boutiques around the globe.
The use of recovered fabrics means only a small number of pieces can ever be made in a single material or pattern. As Pepita explains “When we
find a stunning fabric that deserves to be rescued, sometimes it’s enough for 20 dresses, sometimes 1. That’s part of the excitement. We never know what we’ll find or what we’ll yield, but we always know that what we make will be exclusive and treasured by a lucky few.”
Spoiler alert: There’s No Cruz. It’s just Pepita, who arrived in Paris in 2010 after years living in London, UK, where she was an award-winning pioneer of hybrid luxury retail. A full-on fashion aficionado and travel-junkie, she long imagined creating a brand of resort wear but didn’t know where to begin. In 2019, a few chance encounters and a personal “eureka” moment gave her the courage to start. Despite the global pandemic, Pepita persevered and now counts such fabled resort hotels as Hotel du Cap, Antibes, The Mandarin Oriental, Bangkok and La Villa, Calvi among the brand’s stockists.
CRUZ&PEPITA is headed for the Corsican sun, ready to greet the jet-set at the boutique at the internationally renowned luxury five-star hotel, La
Villa, Calvi, from June 1st. Visit cruzandpepita.com. Follow #cruzandpepita on Instagram.