The Bloomsbury: a historic, beautifully-restored hotel in London’s literary heartland

London is a city of gardens where the birds still wake one up in the morning. Color is everywhere in the city and they have shaped London’s journey through history.

Nowhere is this more apparent than at The Bloomsbury, a central London caravansary that’s smart and chic in every sense of the word. Guests, who are met and greeted on the street at arrival at this historic and beautifully restored Lutyens’ neo-Georgian building, praise the locale, in the heart of the theatre district and minutes from The British Museum. Regulars swear by the cuisine and premier league staff. We go weak at the knees in an atmosphere that reminds us of a Parisian hotel particulier. The hotel’s elegant pedigree dates from the 20s and the moment one steps into the flower-filled lobby, the enchanting vintage embrace begins.

Rooms and suites are detailed with parquet flooring, marble bathrooms and upper-class wallpapers. The WiFi is free, and this hotel also features a library, well-stocked mini-bars, and a gym. Beauty treatments and massages are easily arranged. The hotel staff is refined, confident and ever-so-helpful.

The brunch-perfect, flower-filled Dalloway Terrace at The Bloomsbury changes its stripes each season, tempting people to come enjoy the beautiful surrounds (and often snap a few pictures). We will not soon forget the lobster mac ‘n cheese we were served there. The Coral Room, the Bloomsbury’s gilded and pink restaurant, is the perfect place to plop into a velvet couch after a day of shopping. Inspired by the 1920’s and designed in collaboration with the acclaimed Martin Brudnizki, its vivid coral walls, five bespoke Murano glass chandeliers and stunning marble bar provides the perfect backdrop for a swinging hotspot. The chef is adroit at whipping up a simple club sandwich, chicken Milanese, or filet of organic salmon. Frankly, we often prefer to drown our sorrows here with just a Belvedere vodka fizz and a plate of Paxton & Whitfield cheeses and, for good measure, a baked lemon cheese cake.

The Bloomsbury Club Bar is deliciously dark day and night with signature drinks named for members of the Bloomsbury’s literary set. The ghosts of Woolf, Keynes, Forster and Strachey seem to still happily resonate here. Pound for pound, we found The Bloomsbury surprisingly economical and suffused with aristocratic demeanor.Located at 16-22 Great Russell Street.Make sure you pop into Jarndyce, an antiquarian bookshop a few steps away. The house, built in the 1730s, has been a bibliophile’s haven for over a century.

The Bloomsbury is owned by The Doyle Collection, an Irish family-owned luxury hotel group with a 60-year history, who has perfected the warmth of Irish hospitality, showcasing the vision of founder P.V. Doyle (one of the leading Irish businessmen of the 20th century). The group has evolved and transformed over the years and currently features eight signature hotels in Dublin, London, Washington DC, Cork and Bristol. Now headed by Bernie Gallagher, Doyle’s daughter, the group has orchestrated major redesign initiatives in recent years, including projects at The Bloomsbury and The Dupont Circle in Washington, DC, making the hotels in the collection must-stays for guests to immerse themselves in locally influenced design and neighborhood-specific programming. 

The eight hotels occupy landmark buildings in unrivaled city locations. Each has its own distinct personality rooted in its district – from celebrating the literary connections of The Bloomsbury to the dynamic diplomatic surroundings of The Dupont Circle in Washington, DC. To truly give guests a sense of the locations, each hotel features a “Slice of the City” program highlighting timely diversions and not-to-be-missed attractions, including nearby restaurants, bars and event spaces.

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