Here’s the latest inside scoop on wine tasting in Santa Barbara. Forget the crowded Funk Zone scene, come to the beach to taste fabulous wines in a grand setting.

The Fess Parker family of wines has expanded its tasting experience with the opening of a new tasting room inside Santa Barbara’s four diamond beach-front resort property, The Fess Parker – A DoubleTree by Hilton Resort. Wine lovers who pass through the hotel’s impressive doors now have the unique opportunity to experience a variety of Fess Parker award-winning wines indigenous to Santa Barbara and in an intimate and private setting.

The bright and casual tasting room with comfortable seating opened June 22nd and this, the newest Fess Parker tasting room brings together Santa Barbara’s iconic beach atmosphere with a rotating selection of 16 wines from Fess Parker Winery and Epiphany, focusing on limited production and single vineyard offerings. In addition, this tasting experience is quite innovative featuring the state-of-the-art Enomatic® wine dispensing system, known for protecting the freshness, flavors and characteristics of each wine. Wines are enjoyed with the touch of a button, and savored as if each bottle had just been opened. Prices range from $2.75 for a 1.5 oz. pour to $25 for a glass of excellent 2013 Pinot Noir, Pommard Clone.

We found this Fess Parker Winery experience so much fun. Once you give the friendly staff your credit card, you are issued a plastic card to insert into the Enomatic®. The rest is up to you: drink at your own pace without having to ask a waiter for a refill. And try one or all of the wines! You can even order their wines here.

The new Santa Barbara beach-front tasting room, located off of the main lobby inside the resort, joins the Parker family’s long-celebrated Los Olivos, California properties, including Fess Parker Winery, Fess Parker Wine Country Inn, Epiphany Wine Co. and The Bubble Shack.

Known for their hospitality and lifelong dedication to Santa Barbara County’s wine culture, the Parker family has also launched a series of enhanced tasting experiences at its flagship Fess Parker Winery and Vineyard in Los Olivos. From in-depth tastings of exclusive wine sections to food pairings featuring locally sourced cuisine, the family looks forward to creating the ultimate wine country experience for guests. For more information on the Fess Parker family of wines, visit http://www.fessparker.com.

Set on 24 lush acres overlooking the Pacific The Fess Parker, a DoubleTree by Hilton Resort, offers 338 guestrooms and 22 suites complete with patio or balcony views, a full-service spa, award-winning Rodney’s Grill and 45,000 sq. feet of functional event space. Opened in 1986 by Hollywood legend Fess Parker, the property is set in a Mediterranean footprint with vaulted ceilings, airy courtyards, expansive gardens and seven mission-style guestroom buildings.

The AAA Four Diamond resort embodies Santa Barbara’s eye for elegance with a casual seaside charm. Ideally located just blocks from Stearns Wharf, Santa Barbara Zoo, Santa Barbara Harbor and the vibrant new Funk Zone, The Fess Parker offers immediate access to the Cabrillo Art Walk, beachfront biking/inline skating, sailing/kayaking, whale watching, volleyball and wine tasting. Nearby the destination features Mission Santa Barbara, downtown shopping/cultural venues, seven golf courses and Santa Ynez wine country. Info: http://www.fpdtr.com; 800.879.2929.