GOBI GENUINE MONGOLIAN CASHMERE  Launches Fall/Winter “Chalked” Collection–perfect for travel

World-renowned fashion and lifestyle brand GOBI Cashmere welcomes Fall and Winter 2021 with its glamorous “Chalked” Collection – an array of lush cable knits, svelte sweaters, trendy hoodies, and sophisticated coats, all in pure Mongolian cashmere highlighting both elegant style and functional comfort. Each piece was designed for versatility in mixing and matching with other items in anyone’s wardrobe for casual or dressier ensembles with head-turning details such as sharp silhouettes, rich shades of caramel, teal, powder, burgundy, bold two-tone or multi-shade color blocking and surface textures. The new collection expands on the brand’s core items of luxurious pullovers, jackets, trenches, cardigans, scarves, as well as a wide assortment of tops and bottoms.

Meticulously manufactured out of premium grade Mongolian cashmere, the latest items underscore the label’s commitment to the highest standards of quality and social and ecological responsibility. Mongolian cashmere fibers have always been valued for being thin and flexible allowing it to quickly revert to its original form after being distressed or folded. Its long length is a crucial quality for spinning into yarn and thread and making it less likely to cause pilling. Additionally, the brand’s Truly Traceable Cashmere Project assures shoppers that the goats have been properly treated and that duplicate pieces can be produced out of fibers from the same area. This in turn identifies which area, and soon which herding family, produced the best cashmere. The higher income herders receive from the direct sourcing and purchasing of their raw cashmere assist in better quality of their lives. The goats themselves also benefit as GOBI is able to guarantee they are free of cruelty by way of traditional cashmere combing.

The natural process of cashmere growth and combing is observed and is softer and better than the quality raised in close-quartered farms for this purpose. The GOBI Cashmere collections (sizes 2XS-3XL, for men, women and unisex) – including joggers ($179-$229), pajama sets ($379), basic hoodies ($179), tops ($149-$159), cardigans ($139-$299), dresses ($129-$199), jackets and blazers ($299-$449), trenches ($499-749) coats ($599-$699), sweaters ($119-$179) along with a wide assortment of robes, shawls, scarves, blankets and others are available on GobiCashmere.com 

ABOUT GOBI Cashmere Commemorating its 40th anniversary this September 2021, GOBI was founded and built by its native Mongolian community that today includes local herders in the highest steppes of Mongolia along with its factory of 1,500 workers (majority of whom are women). For these past four decades, the brand has valued nature, sustainability, preservation, and ethical practices on every level of its production and marketing cycles by blending its artisanal traditions with modern innovations and technology. Centuries of knowledge led herders to sense when their goats start feeling uncomfortable with the weight of their coats and it becomes more difficult for them to eat and move around. Herders only hand-comb the fleece when the goats naturally shed its fleece in the spring months in order to live more comfortably during the warmer seasons. GOBI’s indisputable combination of legacy and modernity gives it the unique advantage of delivering to the rest of the world exquisitely made garments that honor its herding communities while protecting the environment. 

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